Pt. 2 // When I started my business way back when, I never actually thought of myself as a business owner; I was an artist, and the rest was superfluous. I thought that being a businessman meant being a sellout, and so I didn’t prioritize business matters or organization. I quickly learned, however, that being a successful artist meant that I needed to embrace being a business owner; what that looked like for me was embracing organization. About 2 years ago I learned that there was something called CRM (Customer Relationship Management), which is basically a system for managing all of your company’s interactions with clients. This includes everything from invoicing, payment processing, scheduling, contracts, project management, etc. This blew my mind! There was something out there to help me keep all of my different roles under one organizational umbrella. No more sticky note reminders. No more paper contracts or invoices created from Word-based templates. There are a lot of different CRMs out there, but the one that I kept hearing people rave about was Dubsado. They said that not only was their system incredibly robust but also that their customer service was heads above other! I started using their services and can attest to both! If you are interested in giving Dubsado a try, you can use the link below for 20% off your first month. https://www.dubsado.com/?c=jaredtsengphotography
It is a common misconception that as a photographer, I simply take pictures all day. But as a business owner, being “photographer” is actually a relatively small part of my workflow. I am also a photo editor, a retoucher, designer, project manager, customer service representative, bookkeeper, social media manager, and marketing strategist. That’s enough to make most people’s heads spin, and as one who had zero business experience when actually starting a business, it took me a LONG time to figure everything out and to balance all of these different roles. I’m still not completely there, but I’ve come quite a ways from my humble beginnings. In my next posts I’ll talk about some of the tips and tricks I’ve learned along the way.
Meet Lindsey, friend and fellow light chaser. Before the weather changed and the leaves fell, we ventured out for a little mutual photo shoot. There's something so refreshing about personal work - photography that doesn't have my rent dependent on it. I slow down and enjoy the process. It reminds me why I fell in love with the medium in the first place.
Check out Lindsey's work at www.lindsey-cash.com.
From the bride: "Exciting and a little nerve-racking. It was the first time I had put on my full wedding wardrobe--hair, makeup, nails, boots and, of course, my dress. And Jared's photos captured everything I wanted. Simple, yet classic. Rustic, yet elegant. I couldn't have asked for a better experience. I'm an awkward person. Even when I couldn't get my arm in the right position after 14 tries, Jared didn't lose his patience. And the proof is in the pictures."
The first post of the new year is with the Cash family and their soon-to-be newest addition. I was fortunate to shoot Rebecca's maternity photos 2 years ago and was elated that she asked me to shoot a session again for their next little one! We turned it into a maternity/family/child session, filled with lots of golden light and greenery!